• Boost Average Order Value: A $5–$15 card or gift is an easy add-on that turns a single book sale into a bigger ticket.
• Perfect Impulse Buys: Greeting cards and small gifts are the classic “didn’t know I needed it, but now I do” purchase.
• One-Stop Shop for Thoughtful Gifting: Customers can grab a book and the perfect card/gift in one trip. No extra errands required!
• Year-Round Sales: Cards and gifts sell during holidays, birthdays, graduations, and “just because” moments.
• Community Connection: Artist-designed products help the store feel curated, personal, and special (and often get customers talking).
• Higher Margins: Cards and gifts have stronger margins than books, helping the store’s bottom line.

• Near the Checkout Counter: Cards, stickers, and small gifts are perfect last-minute add-ons. Add baskets, trays, or tabletop spinners.
• Front-of-Store / Entry Displays: Seasonal tables (Mother’s Day, Valentine’s, Holidays) can pair books + cards + gifts together.
• Themed Book Tables: Pair romance novels with love-themed cards, cookbooks with food pun cards, or journals with pens and stickers.
• Greeting Card Section or Floor Spinner Rack: A dedicated nook or spinner invites browsing, just like browsing shelves.
• Children’s Area: Parents picking up books for kids often grab small extras—stickers, notebooks, or kid’s birthday cards make sense here.
• Seasonal Feature Walls: Rotate in new cards and gifts alongside staff picks for big gift-giving seasons (graduation, holidays, etc.).

The easiest way to start is by adding a table top spinner rack for cards near checkout and a cute basket with fun sticker options. Make sure to have prices clearly marked to allow for easy impulse purchasing!

• Add a Tabletop Card Spinner or Sticker Basket by the Register: The easiest way to start is by adding a table top spinner rack for cards near checkout and a cute basket with fun sticker options. Make sure to have prices clearly marked to allow for easy impulse purchasing!
• Invest in a Card Rack Floor Spinner: A 2x2' space can hold $2000 worth of merchandise and can be placed at the ends of aisles or in normally unusable spaces!
• Create a Small Gift Table: Curate 5–10 items that pair well with books (notebooks, bookmarks, stickers, candles). Keep it seasonal or themed so it feels intentional.

Check out my Product Displays page that provides images and links to a variety of display options for sale.

Depending on where you are located, most gifting items have at least 50% profit margins.

Greeting cards: $6 retail
Stickers: $4-5 retail
Bookmarks: $4-5 retail
Notepads: $10 retail
Notebooks $18 retail
Mini-notebooks: $12 retail